Senior Director of Global Demand Generation

Are you passionate about lead generation and account based marketing (ABM) best practices? Do you get fired up about seeing your sales pipeline value increase at an accelerated rate?  We’re seeking a talented and motivated demand generation expert to generate the global sales pipeline needed to exceed our annual recurring revenue (ARR) goals.

This high-impact role is responsible for the generation of ketteQ global sales pipeline through the design, execution and management of lead acquisition, nurture, conversion and calling campaigns and programs. This individual will work closely with members of sales product, marketing communications, customer marketing, sales development, leadership and other teams to build the sales pipeline required to achieve the company’s aggressive growth objectives. This position requires a unique blend of technical, creative, analytic, and project management expertise and will lead a team of account researchers, sales development representatives (SDR) and marketing specialists.

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• Work closely with sales and leadership teams to translate ARR goals into specific, quantitative lead generation and pipeline objectives.
• Develop and execute a comprehensive, integrated omni channel demand generation plan comprised of broad-based and customized demand generation campaigns designed to deliver quantitative sales pipeline value.
• Work closely with marketing, sales and sales development to develop and implement an integrated lead follow-up processes designed to maximize campaign related conversion rates.
  Inspire, empower and influence a growing demand generation team.
• Develop key performance indicators (KPI) and dashboards designed to track performance and identify opportunities to optimize the sales and marketing process.

• 10+ years of a SaaS marketing and demand generation experience.
• Advanced knowledge of best practices in B2B marketing automation, demand generation, and Account-based Marketing (ABM)
• Strong analytic capability with proven ability to measure, analyze and improve performance across the entire sales and marketing process.
• Demonstrated proficiency with multiple formats of demand generation, including, but not limited to email, website, PPC, SEO, Social, direct mail, telemarketing, account-based marketing (ABM).
• Experience executing lead scoring and nurturing programs
• Experience with database management functions, including list management, cleansing, de-duplication, data validation, segmentation, tagging, custom report creation and import/export of CRM data
• Experience with targeting, segmenting and profiling of prospects and customers
• Experience writing and presenting ROI-driven marketing campaign plans
• Solid communication skills - both written and oral
• Outstanding attention to detail with superior time and project management skills
• Expert-level experience with Salesforce and Hubspot
• Undergraduate degree in marketing, business or related discipline.  

At ketteQ, we are on a mission to revolutionize the world's supply chains, and we are looking for passionate individuals who want to contribute to something meaningful. If you have a desire to be part of a company that is maniacally focused on making a positive impact, improving efficiency, and creating value for all, then explore this exciting career opportunity.

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