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After years of leading alliance programs at o9 Solutions and Blue Yonder, I've seen how hard it can be to identify expansion opportunities, especially when they're hiding in plain sight. The most lucrative wins aren't always flashy or loud. They're often right there in your Salesforce, supply chain, or transformation client base. The key is knowing where and how to look.

At ketteQ, I've seen firsthand how quickly partners can generate revenue by spotting the signals, asking the right questions, and bringing us into the conversation early. Whether you're an experienced partner or just getting started, I want to share a few practical ways to uncover these opportunities in your current portfolio.

Start With Salesforce Clients—The Opportunities Are Already There

Let's begin with Salesforce. Many of your clients using Sales Cloud, Service Cloud, or Manufacturing Cloud are already grappling with supply chain complexity. Sales and Operations aren't aligned. Forecasts are off. Inventory is too high or too low. And teams are stitching together plans manually with spreadsheets. That's precisely where ketteQ fits.

We're the only adaptive supply chain planning solution built 100% on Salesforce. That means you're not pitching a new platform. You're helping your clients extend an investment they've already made to solve real business problems faster, more accurately, and with complete confidence.

Ask your Salesforce clients:

  • Are sales and operations aligned on delivery dates and supply?
  • How is forecast accuracy measured, and where does it need to be?
  • What would better visibility or automation mean for their supply chain performance?

These questions open the door. Once we're in, we move fast, and so does the financial and operational value delivery.

Look for Gaps in Ongoing Transformation Projects

If your client is in the middle of a digital transformation—upgrading ERPs, implementing analytics tools, or modernizing operations—there's a good chance they've overlooked the planning layer. It's one of the most critical yet commonly ignored areas during transformation.

Here's what to listen for:

  • "We still rely on static plans that can't adapt to change."
  • "We know we need something better than spreadsheets, but we're unsure what."
  • "Planning is still disconnected from the rest of our systems."

These are classic signals that ketteQ can step in. Our modular, fast-to-deploy solutions slot easily into complex transformations without requiring a massive overhaul. In fact, we often accelerate transformation success by bridging the gap between data, systems, and people.

Your Supply Chain Clients Might Just Be Waiting for the Right Nudge

Many partners already have supply chain-heavy clients in their book of business across manufacturers, distributors, and service parts organizations who aren't explicitly asking for a new supply chain planning tool, but who are dealing with the consequences of not having one.

If your client says things like:

  • "Our demand fluctuates too much to keep up."
  • "We're constantly firefighting."
  • "We can't trust our forecasts."

… that's your moment.

These are the scenarios where ketteQ shines using our PolymatiQ™ agentic AI solver engine to deliver proactive, probabilistic, and adaptive planning in weeks, not years. And because we're Salesforce-native, your clients gain real-time visibility across sales, service, and operations without a separate login or new system training.

Start Small, Deliver Big

I tell every partner: you don't need to pitch the whole platform. Start with one pain point like demand forecasting, inventory optimization, or promise date accuracy, and solve it well. Once the value is proven, expansion follows naturally. Our customers routinely expand their use of ketteQ because the impact is tangible and fast.

And remember, you don't have to go at it alone. We're here to support you every step of the way, from opportunity identification to co-selling, scoping, and implementation. Your success is our success.

The Bottom line: Your next deal may not be a net new logo. It could be sitting inside your client base, waiting to be unlocked.

Let's find it together.

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About the author

Jenny Newton

Jenny's early interest in supply chain management inspired her undergraduate degree in the subject from Auburn University, and she began her career in KPMG's Supply Chain & Operations Advisory practice. After receiving her MBA from the University of Virgina, she spent time in industry at Dow / DuPont, then returned to the supply chain ecosystem to focus on scaling technology through strategic alliances with consulting partners. She led North America SI Partnerships for o9 Solutions, and most recently led Global Strategic SI Partnerships for Blue Yonder. An Atlanta native, Jenny is thrilled to join ketteQ as VP of Alliances and looks forward to working with our partner community to bring better technology solutions to more clients.

Jenny Newton
Vice President of Alliances
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