Kirsten Watson

With over 30 years of marketing leadership in the technology industry, Kirsten Watson has driven strategic growth, brand transformation, and award-winning marketing initiatives. As EVP of Global Marketing at Kinaxis, she spearheaded branding, demand generation, product marketing, digital strategy, and customer engagement—helping scale the company from $50M to a $2B+ market value.

A recognized leader in B2B marketing and social media innovation, Kirsten has earned accolades including BtoB Magazine’s Social Media Award and the MarketingProfs Social Media Case Study Award. Prior to Kinaxis, she held executive roles at Nortel, Corel, and Natural Convergence. Passionate about building high-performing teams and driving measurable impact.