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ketteQ Kicks Off First-Ever NIL Agreement with Georgia Tech Yellow Jacket Running Backs, to Host Team Event

ketteQ has announced that it has signed a first-ever Name, Image, and Likeness (NIL) agreement with the Georgia Tech Yellow Jacket football team Running Back group.

Nicole Taylor

Jul 6, 2022

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Atlanta, Georgia – July 6, 2022 – ketteQ, the only supply chain planning automation and execution platform built on Salesforce and AWS, has announced that it has signed a first-ever Name, Image, and Likeness (NIL) agreement with the Georgia Tech Yellow Jacket football team Running Back group. ketteQ will co-host an event with Coach Mike Daniels and the team Running Backs on August 30th as they kick off the 2022 Football Season.

“We are thrilled to support the new NIL initiative which now gives student-athletes an incredible opportunity to partner with companies like ketteQ, where we have many proud Tech alum and college football fans on our team,” said Cy Smith, President and CEO of ketteQ. “We look forward to an exciting event with Coach Daniels and the entire Running Back squad, including our summer intern, a preseason All-ACC selection, Dontae Smith.”

The happy hour event will include local supply chain leaders as part of a special meet-and-greet opportunity. Attendees will get a chance to meet the Georgia Tech players as well as network with other business and operational leaders across industries. Food and drink will be provided, along with photo opportunities and special giveaways.

“ketteQ supports the mission we have of equipping student-athletes for success on the field, in the classroom, and in personal and professional life beyond college,” says Coach Mike Daniels. “We appreciate their support and look forward to a great event that will help us kick off the 2022 campaign.”

About ketteQ
ketteQ is dedicated to building a new paradigm for Supply Chain planning and operations management. Built by experts in supply chain operations, finance, sales, and service, ketteQ addresses the most critical business challenges. With Salesforce and AWS as its foundation, ketteQ strengths include security, scalability, configurability and leverage advanced capabilities that fill in the gaps left by legacy systems. For further information: Please contact ketteQ at 470.795.9689, info@ketteQ.com

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About the author

Nicole Taylor

Vice President of Marketing

As Vice President of Marketing at ketteQ, Nicole leads brand, product marketing, communications, demand generation, and field marketing to support the company’s growth and pipeline goals. Over more than 20 years, she has built and amplified brands across industries, driving demand through integrated campaigns, experiences, events, and compelling content.

Since stepping into the role, Nicole has guided marketing through ketteQ’s Series B funding round, helped the company earn back-to-back recognition on the Inc. 5000 list of fastest-growing private companies,and led go-to-market for major product launches, including Quintus™, ketteQ’s Free-Range AI™ for supply chain. She has aligned positioning and go-to-market execution across Sales, Product, and Customer teams while building the programs, channels, and team needed to scale.

Nicole’s expertise spans brand development, content strategy, demand generation, team leadership, and cross-functional collaboration. She thrives on bringing teams together, aligning marketing with business objectives, and leveraging partnerships to deliver measurable results. A graduate of the Ernest G. Welch School of Art and Design at Georgia State University, she blends creative vision with analytical insight to strengthen brand presence, accelerate market demand, and fuel long-term business success.

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