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Industry Experts from Clorox, Corning, Genpact, Supply Chain Insights, Dell Technologies, Colgate-Palmolive, Salesforce, Korn Ferry and ketteQ Weigh In

ATLANTA, Feb. 7, 2024 – To help manufacturers navigate an era marked by unprecedented levels of changes and challenges, ketteQ, a trail-blazing provider of supply chain planning and optimization solutions that deliver break-through levels of supply chain operating and financial performance, today published Supply Chain Planning Predictions 2024.  

The rate at which supply chain disruptions are occurring has unfortunately exposed fragility and inefficiencies in decades-old processes and supply chain planning systems. As a result, C-suites across enterprises are examining existing processes, strategies, technologies and more to turn the supply chain into a competitive differentiator and value driver. In fact, supply chain efficiency was a key discussion topic at the recent World Economic Forum, noting that disruptions are “increasingly driving companies to look at strategies to make supply chains more resilient.”1

That’s why ketteQ sought out experts from Clorox, Corning, Genpact, Supply Chain Insights, Dell Technologies, Colgate-Palmolive, Salesforce and Korn Ferry for their insights on the pivotal trends that will transform supply chain planning in 2024 and beyond. Those trends include:  

#1: Disruptive events will continue – faster.  
#2: Supply chain conventional wisdom will be challenged.
#3: Dynamic Scenario Planning will become a driver of resilience.
#4: New challenges will require an updated technology architecture to enable a different approach to planning.
#5: Risk and Resilience Centers of Excellence will become the norm.
#6: Supply chains will become the new revenue and profit lever.
#7: The world’s supply chain will become increasingly autonomous.  

“The way supply chains are run hasn’t changed in decades. Meanwhile, supply chains have gotten much more global, connected, and fragile, and when you take out one ‘Jenga block,’ the tendency for the whole tower to come crumbling down increases,” said Mike Landry, CEO of ketteQ. He continued, “when it runs well, it’s great, but when something happens, it’s hard for everyone to respond with the speed that is now required. Manufacturers are now at a unique moment in time and those that capitalize on the opportunity in front of them – investing in new technologies, new ways of thinking and new perspectives – will launch themselves on a path to creating impactful success for years to come.”  

Key contributors to Supply Chain Planning Predictions 2024 include Rick McDonald, Chief Supply Chain Officer, The Clorox Company; Cheryl Capps, Former Chief Supply Chain Officer at Corning, Executive Advisor; Mark Balte, Vice President Services at ketteQ; Lora Cecere, Founder at Supply Chain Insights; Katsutaka Ishida, Managing Director Japan at ketteQ; Michael Ciatto, Senior Vice President and Global Leader, Supply Chain Service Line at Genpact; Mike Landry, CEO at ketteQ; Tom Maher, Supply Chain Executive Consortium at Arizona State University and former Senior Vice President Global Service Parts at Dell Technologies; Josue Munoz, Former Vice President Global Supply Chain at Colgate-Palmolive, Executive Advisor; Bruce Richardson, Chief Enterprise Strategist at Salesforce.com; Chris Amet, CTO at ketteQ; Erik Olson, Global Industrial Manufacturing Lead at Korn Ferry; and Bruno Zindy, EMEA Presales Leader at ketteQ.  

“We interviewed multiple industry experts – the best-of-the-best around the globe, to compile this expert advice,” continued Landry. “This eBook will serve as an ultimate guide for manufacturers to establish business plans for not only 2024, but also several years down the road.”

To read Supply Chain Planning Predictions 2024 in its entirety, click here. To learn more about ketteQ and its cutting-edge supply chain planning solutions, visit ketteq.com.  

About ketteQ

ketteQ is dedicated to supply chain technology innovation and empowering the world’s leading distributors, manufacturers and service providers to achieve break-through levels of supply chain management and financial performance. Built on Salesforce and AWS, with strengths in security, scalability, and configurability, ketteQ offers supply chain organizations extended capabilities to fill in the gaps left by legacy systems with unparalleled analytics and visibility for today’s supply chain needs. For further information, visit ketteQ.com or follow @ketteQ on LinkedIn.

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About the author

Nicole Taylor
Nicole Taylor
Vice President of Marketing

As Vice President of Marketing at ketteQ, Nicole leads brand, product marketing, communications, demand generation, and field marketing to support the company’s growth and pipeline goals. Over more than 20 years, she has built and amplified brands across industries, driving demand through integrated campaigns, experiences, events, and compelling content.

Since stepping into the role, Nicole has guided marketing through ketteQ’s Series B funding round, helped the company earn back-to-back recognition on the Inc. 5000 list of fastest-growing private companies,and led go-to-market for major product launches, including Quintus™, ketteQ’s Free-Range AI™ for supply chain. She has aligned positioning and go-to-market execution across Sales, Product, and Customer teams while building the programs, channels, and team needed to scale.

Nicole’s expertise spans brand development, content strategy, demand generation, team leadership, and cross-functional collaboration. She thrives on bringing teams together, aligning marketing with business objectives, and leveraging partnerships to deliver measurable results. A graduate of the Ernest G. Welch School of Art and Design at Georgia State University, she blends creative vision with analytical insight to strengthen brand presence, accelerate market demand, and fuel long-term business success.

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