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In today’s rapidly shifting global marketplace, supply chain resilience is more than a competitive advantage; it’s a necessity. For Zeus Company LLC, a global leader in polymer extrusion and catheter innovation, the imperative to modernize its supply chain planning process became clear as the company sought to better serve customers across the medical, aerospace, energy, and automotive sectors.

That’s why Zeus selected ketteQ, in partnership with Verito, to lead its supply chain transformation. We’re implementing advanced planning capabilities, including Sales & Operations Planning (S&OP), Demand Planning, and Supply Planning delivered through the industry’s most agile, AI-powered planning platform.

A Modern Mandate: Visibility, Speed, and Precision

Zeus isn’t new to innovation. Their products serve some of the world’s most demanding markets. However, as their global operations scaled, so did the need for a more adaptive, responsive supply chain foundation. Outdated tools, manual workflows, and siloed processes were no longer sufficient to support growth or meet rising customer expectations for lead time, accuracy, and service reliability.

Zeus VP of Global Supply Chain Tony Balliro said, “We needed a next-generation supply chain planning solution that is purpose-built for today’s supply chain challenges.”

That solution came in the form of ketteQ’s agentic AI-powered platform, purpose-built to anticipate disruptions, run continuous what-if scenarios, and autonomously recommend actions in real time. Powered by our patent-pending PolymatiQ™ supply chain solver engine and built on Salesforce, ketteQ delivers a system that doesn’t just plan, it adapts in real-time.

The Power of Partnership

While technology was key to Zeus’s selection, it wasn’t the only factor. Success in transformation hinges on more than just software; it takes strategic guidance and deep expertise. That’s why Zeus partnered with Verito, a consulting firm specializing in enterprise planning and digital transformation.

The result is a unified approach: Verito’s seasoned experts bring operational strategy and implementation experience, while ketteQ’s adaptive supply chain planning platform provides the tools to execute faster, smarter, and more collaboratively.

As Balliro noted, “The ketteQ platform, combined with the strategic support from Verito, gave us confidence that we could modernize our operations without disrupting our business while setting the stage to exceed customer expectations.”

From Manual to Intelligent Planning

With this initiative, Zeus is shifting from a reactive planning model to a proactive, intelligent one. The ketteQ platform reduces reliance on spreadsheets and disconnected tools, allowing Zeus’s teams to coordinate and execute across departments with clarity and consistency.

What makes this possible? Our PolymatiQ agentic AI engine runs thousands of simulations to account for changing demand signals, supplier shifts, and global disruptions. It’s not just about seeing what’s coming, it’s about shaping better outcomes.

By integrating these capabilities within a Salesforce-native environment, Zeus gains real-time visibility and a familiar user experience, enabling faster adoption, reduced training time, accelerated time-to-value, and greater return on investment.

Building for Resilience and Growth

This deployment marks more than just a system upgrade; it’s a foundation for growth. Zeus is now positioned to:

  • Respond faster to demand shifts and customer needs
  • Increase order accuracy and delivery performance
  • Streamline global operations and planning cycles
  • Empower teams with automation and real-time insights
As our CEO, Mike Landry, said, “Zeus set out to build a modern, scalable planning foundation and together with Verito’s deep domain expertise and our flexible, AI-driven platform, we helped them make that vision a reality.”

The business case is compelling, but the real value is human: making it easier for teams to plan, collaborate, and serve customers better.

Planning for Possibilities

At ketteQ, we believe that the future belongs to companies that can plan for every possibility. Zeus’s investment in adaptive supply chain planning is a blueprint for how manufacturers and distributors can modernize quickly without compromise.

Their leadership demonstrates what’s possible when innovation, technology, and strategic partnership align, and we’re honored to be a part of their transformation journey.

To learn more, Read the full press release here.

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About the author

Nicole Taylor
Nicole Taylor
Vice President of Marketing

As Vice President of Marketing at ketteQ, Nicole brings over 20 years of experience in building and amplifying brands while driving demand through creative campaigns, exclusive experiences, trade shows, and compelling content creation. She has led strategic marketing initiatives across diverse industries, developing data-driven programs that elevate brand visibility, foster meaningful audience engagement, and generate measurable business growth.

Nicole's expertise spans brand development, content strategy, demand generation, strategic team building, and cross-functional collaboration. She thrives on bringing teams together, aligning marketing with business objectives, and leveraging partnerships to drive impactful results. As a graduate of the Ernest G. Welch School of Art and Design at Georgia State University, she blends creative vision with analytical insight to strengthen brand presence, accelerate market demand, and fuel long-term business success.

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